Collection: Bucca Brand

Bucca Brand brings lure designer Mike Bucca's swimbait experience to an accessible range of fishing lures. A self-taught bait builder known for the Bull Shad, Bucca draws on time on the water and a dedication to lure design to create baits for bass anglers.

Developed in partnership with GSM Outdoors, the Bucca Brand ABS swimbait line makes his designs available to more anglers, while remaining distinct from the custom resin Bull Shad range. Explore Bucca Brand lures for your next swimbait fishing trip.