Collection: Fishlab

FishLab debuted at ICAST in 2019 with an angler-led approach to lure development. Built around its “Science of the Strike” philosophy, the brand focuses on prey-inspired profiles, swimming action, and on-the-water testing, with early designs aimed at largemouth bass and striped bass fishing.

Product developer Mike Bennett helped shape the original range around situations anglers encounter on the water, including bass feeding on bluegill. FishLab's development work has also involved lure designers Bill Siemantel and Hide Iwasaki, combining fishing experience with detailed lure design to create distinctive presentations.